Compass
Mediobanca /

Crossmedia direct marketing campaign
Designed for all branded and co-branded Compass Mediobanca credit cards.
One to one communication, 9 months campaign, 52 credit cards, 39 client targets, 2.028 different layouts for each period, one to one customization.

Award /
Freccia d'oro AssoComunicazione

"... The demonstration of how mailing, when used by aware companies supported by expert partners, remains a means that guarantees high, measurable and improvable returns with each contact..."
The AssoComunicazione Jury